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Stripe

4105 articles

Marketing analytics


Private preview

Marketing analytics Private preview

Track campaign performance and attributed revenue

Marketing analytics imports ad performance data into Stripe and attributes customers and revenue to campaigns.

Use it to:

  • See which campaigns bring in new customers and net revenue.
  • Measure return on ad spend (the related setting) with metrics that account for subscriptions, trial conversions, refunds and disputes.
  • Send opt-in conversion signals back to ad platforms to help improve campaign optimisation.

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Last verified 2026-09-27

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