Stripe profiles

Create and manage a public identity for your business on Stripe.

With a Stripe profile, businesses can find, verify, and connect with each other on Stripe.

A Stripe profile lets you:

Input basic business information once and use it across Stripe.
Publish selected charts and metrics.
Sell through agents using the Agentic Commerce Suite.

Country availability

Stripe profiles are not available in India.

Create your profile

To create a new Stripe profile, follow these steps:

In the Stripe Dashboard, go to Stripe profile , then click Get started .
Enter a display name and profile handle.
(Optional) Add additional information, including a description, business website, business address, and business email.
Click Create profile .

Manage your profile

To update an existing Stripe profile (including profiles created when sharing business metrics), follow these steps:

In the Stripe Dashboard, go to Stripe profile settings and make your changes.
(Optional) To hide your profile from other businesses, go to the Stripe profile privacy settings and turn on Private Stripe profile .
Click Save details .

Where your public profile appears

When your profile is public, it appears in these places:

Dashboard search
Stripe Directory , accessed through the Stripe CLI (no login required)
Stripe-generated invoices
A dedicated URL at profile. stripe. com/@handle

Add a payment link to your profile

Other businesses on Stripe can pay you directly if you add a payment link to your profile. The link must be active and must use the Customers choose what to pay model. To add a payment link to your profile, follow these steps:

In the Stripe Dashboard, go to your Stripe profile settings page.
Select a previously created eligible payment link or create a new one.
Click Save details .

The strong subscriber retention indicator reflects your business’s subscriber churn rate compared with similar businesses on Stripe. Qualifying businesses can display it on their public Stripe profile.

To be evaluated, your business must meet these requirements:

Use Stripe Billing for fixed-price subscriptions.
Have at least 100 active subscribers.
Have at least 6 completed months of subscriber churn data.
Belong to a qualifying Billing Analytics peer group .
Your churn rate is at or below the 10th percentile of your peer group and enough data exists for a reliable comparison.
Have a standalone Stripe account or Standard connected account.

Stripe evaluates your trailing subscriber churn rate monthly. You earn the indicator after three consecutive qualifying evaluations. Stripe removes it after two consecutive non-qualifying evaluations.

Managing indicator visibility

Sharing is off by default. To make indicators visible on your profile:

In the Stripe Dashboard, go to Stripe profile privacy settings and enable Show positive indicators .
Click Save details .

Stripe evaluates only activity measurable through Stripe Billing, and your Billing Analytics configuration can affect results.